(Editor’s Note: This is an article written for Tech.eu by Annie Musgrove and shared with Crunchbase News as part of a new content partnership.)
Peanut, a London-based social network for women, has raised a $12 million Series A led by EQT Ventures, with support from Index Ventures and Female Founders Fund. Naza Metghalchi from EQT Ventures will join Peanut’s majority-female board, alongside Hannah Seal from Index.
The social network aims to provide a community where women can seek support and advice from those in similar life stages, such as trying to conceive children (“TTC” is a tool launched late last year) or trying to parent them. In a press release, the U.K. startup claims its user base has grown 60 percent since December, from 1 million to 1.6 million users.
“Peanut’s user engagement metrics are a testament to the app’s ability to act as a true emotional companion throughout women’s journeys,” EQT Ventures’ Metghalchi said.
Indeed, it seems the company carefully curates new features so that each member can design a safe, supportive virtual space for themselves–a social network where stress and anxiety are minimal. For example, earlier this month the startup launched “Mute Keywords,” which allows users to remove certain discussions from their feeds. If someone is struggling with fertility issues, they can mute conversations around pregnancy that may be emotionally triggering.
Peanut’s CEO, Michelle Kennedy, has experience developing social networks that require—or create—a certain level of online intimacy, especially for women. She previously served as the deputy CEO at Badoo, a multibillion-dollar dating app, as well as an inaugural board member of female-focused dating app Bumble.
In a press release, Kennedy said the network will soon move into “new communities beyond fertility and motherhood.” Those living with menopause is next on the list, a market that’s projected to grow to 1 billion people by 2025. To that end, the fresh funding will help build the product and engineering teams that can expand the platform.
Photo: Michelle Kennedy, CEO of Peanut
San Francisco startup Treasury Prime makes software that reduces the time and expense of labor-intensive processes for banks and connects them with...
What should a VC investment strategy be during the COVID-19 crisis based on past downturns?
Orca Security’s patent pending SideScanning technology aims to provide cloud security with the breadth and depth to quickly analyze all cloud assets...
Postal.io helps scale direct mail workflows for sales and marketing and improve offline conversion rates with automated direct mail, corporate...
"social" - Google News
May 06, 2020 at 07:38PM
https://ift.tt/2yowfnZ
Peanut, UK-based Social Network For Women, Raises $12M To Expand Community Beyond Fertility And Motherhood - Crunchbase News
"social" - Google News
https://ift.tt/38fmaXp
https://ift.tt/2WhuDnP
Bagikan Berita Ini
0 Response to "Peanut, UK-based Social Network For Women, Raises $12M To Expand Community Beyond Fertility And Motherhood - Crunchbase News"
Post a Comment