Handle Complaints Immediately
One downfall of having an edgy voice on social media is that not everyone will like what you post.
“It’s a double-edged sword, where sometimes you offend people,” Perrine said.
When the company posted a photo celebrating world orgasm day, it received some heat. Perrine didn’t delete the post, though. He responded publicly to complaints, and even invited the woman who spearheaded many of the complaints in to speak with him. Perrine said he listened to the women’s feelings, apologized—and now she’s a regular customer.
He did change some of his posting protocols afterwards. Now Perrine will run a post by his wife or manager, and keep in mind the audience of the social media site to which he’s posting. Facebook, for example, tends to have older users who may not find edgier posts amusing, he said.
And important part of social media is making mistakes, Rubin, of Kum & Go said, and management needs to recognize this.
“Trust your people, let them make mistakes,” he said, adding it is the only way to learn, and in the world of social media, people will move on to something else the next day.
"Media" - Google News
December 03, 2020 at 12:03AM
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How C-Stores Can Win With Social Media - CSPDailyNews.com
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