Social Listening Consultant (Company or Individual) - ReliefWeb

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Desired Qualifications

● Company or individual with at least 3 years of experience in social listening, particularly within the development sector

● Ability to use social listening to 1) Identify trends in social^[1] and traditional^[2] media coverage; 2) Detect information gaps and concerns; and 3) Discover and track circulating misinformation and disinformation

● Previous experience in conducting social listening across the MENA region

● Previous experience in social listening using both traditional and social media channels

● Demonstrated experience in conducting social listening through keyword tracking, search strings, measuring conversation volume, rumor tracking, influencer monitoring, and Google alerts

● Ability to develop understandable dashboards to present the data

● Familiarity with the following tools: Hootsuite Insights, CrowdTangle, TweetDeck, Social Mention, Talkwalker Alerts, Meltwater, Cision, Awario, and TVEyes

● Strong understanding of the development sector in the MENA region

● Previous experience conducting social listening within the public health sector a plus

● Fluency in English and Arabic

*Examples of Tasks***

● Conduct social listening of traditional and social media as part of a larger public health study

● Conduct social listening over the duration of several months in 3 MENA countries

● Ensure social listening data supplements ongoing qualitative and quantitative data collection

● Ensure access to the social listening tools mentioned above

● Identify project relevant keywords, search strings, Google alerts, and relevant influencers

● Develop a rumor tracking log

● Track conversation volume across the keywords, search strings, Google alerts, and relevant influencers

● Conduct daily social listening based on the established data collection methods

● Provide bi-weekly dashboard reports on overall conversation volume metrics and summary of key findings

● Take part in frequent meetings with the CRD team

^[1] Social media includes a variety of digital platforms, including social networking sites such as Facebook, Twitter, Instagram, YouTube, and Tik Tok.

^[2] Traditional media refers to forms of mass media, including television, radio, newspapers, magazines, newsletters, and other print publications.

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Social Listening Consultant (Company or Individual) - ReliefWeb
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