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Byron Allen, Well-Known Media Entrepreneur, Owns Two Companies Suing McDonald’s For Racial Discrimination - CBS Los Angeles

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LOS ANGELES (CBSLA) – Two companies owned by Los Angeles media entrepreneur Byron Allen are suing McDonald’s for $10 billion, claiming that the fast food giant committed racial discrimination for not advertising in Black-owned media outlets.

The lawsuit says that about 40% of the restaurant’s customer base are Black people and that the fast food giant devoted less than $5 million of its ad budget to Black-owned media.

McDonald’s officials said they have a desire to increase spending in diverse owned media.

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May 23, 2021 at 11:15AM
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Byron Allen, Well-Known Media Entrepreneur, Owns Two Companies Suing McDonald’s For Racial Discrimination - CBS Los Angeles
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