STATEN ISLAND, NY -- When Jaclyn Tacoronte was handling the marketing and promotion for the NYC Lantern Festival, she worked with more than 100 brand ambassadors from a range of different Staten Island high schools, introducing them to the professional intricacies of social media and video content.
Each of them 16 years old or younger, the students volunteered their time, eager to learn this important aspect of business and put some new skills on their resumes. Their enthusiasm and lack of previous experience got Tacoronte thinking: How could the entire borough benefit from a streamlined digital media center focused on training the industry’s future leaders?
“After interacting with these students, I knew they needed a place to learn and grow,” noted Tacoronte, CEO and president of JMT Media, who recently announced the creation of the New York City Digital Media Center, a “first-of-its-kind” non-profit organization that will offer radio, television and nomadic production studios to its users. “Our local schools and universities all have independent media or communications studies and centers — I wanted to unite them and really amplify what they’re doing.”
Calling the NYC Digital Media Center “a community need and economic catalyst for Staten Island and beyond,” Tacoronte, who developed the concept over a span of two-and-a-half years, said participants and students who use it will be able to acquire employable skills in broadcasting and television, while also having the option of earning special certifications that can be applied to long-term education solutions.
“The Digital Media Center is synergistic with our efforts to bring PTECH, Per Scholas and other programs to schools on the Island,” noted Borough President James Oddo. “These opportunities open up possibilities for young people by giving them hands-on experience in the field they are interested in. I look forward to seeing both the content the center cultivates, as well as the success of the young people who will be creating it.”
And Staten Island’s first-ever Per Scholas IT training course was launched a few weeks ago at the Joan & Alan Bernikow JCC of Staten Island, Sea View. Through the program, learners are able to participate in a variety of free training courses in both Staten Island and Queens, led by nationally-recognized Per Scholas from its Bronx and Brooklyn campuses.
The Digital Media Center’s three partner locations will be announced in the spring, each one equipped to service young students and help them prepare for the next wave of digital technology opportunities.
“Investing in workforce development means investing in the economic prosperity of local communities,” added Hope Knight, acting commissioner and president & CEO-designate of Empire State Development Corporation, who was recently tapped by Gov. Kathy Hochul as the state’s new economic czar. “The NYC Digital Media Center will help young students prepare for a future in radio and television, creating a pipeline of talent for the industry. Through this initiative, New York City will foster the skilled workforce of tomorrow that will help strengthen the economy on Staten Island and across New York State.”
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November 29, 2021 at 11:15PM
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NYC Digital Media Center: Preparing students for the next wave of technology opportunities - silive.com
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