It’s not too often that a new social media platform launches, but when it does, early adopters can really benefit. Those who were among the first to create an Instagram account when it launched back in 2010 reaped all sorts of benefits – obtaining a much-sought-after Instagram handle, an abundance of new followers right from the start, being discovered much more easily on the platform due to less noise and competition, the list goes on and on. And any time a new social platform emerges, it comes with new marketing opportunities as well.
Clubhouse, an invitation-only audio-chat iPhone app, is still so new that it is not yet too saturated. And considering that people need a personal invite to join, if you can get one, now is the time to start an account and start building a following.
The audio-based social network platform had over nine million monthly downloads in February 2021, up from two million the month prior.
Let’s look at ways people are utilizing Clubhouse to amplify their message, market themselves, and gain a following.
It’s All About Collaboration And Networking
Social media platforms are often used as bullhorns to make announcements and share milestones, but if we go back to the initial use of these networks – to connect and collaborate – we can get much more out of them. Clubhouse hosts a wide variety of clubs and virtual rooms with conversations on almost any topic you’d be interested in – making it easy to find your niche and join in on the conversation.
“Connect with moderators and club founders you like and who align with your mission or can support your mission and business. Over time they will bring you up on stage in their rooms,” says Brooke Markevicius, Founder of Allobee, a company that provides business solutions for micro-businesses, small businesses, and startups. She emphasizes the importance of using these platforms to network. “Be strategic about the rooms you join and get on stage or message the people who provide value to you.”
Offer Up Support And Your Expertise
“Treat Clubhouse like you would a podcast by hosting interesting conversations, office hours, interviews and discussions relevant to your target audience. It’s an easy, no-cost way to provide value to your existing people while building trust with a new audience,” says Erin Halper, CEO of The Upside, a community and accelerator for consultants.
With Clubhouse, it’s key to give before you take. Offer your expertise, help people connect by sharing your network, or donate to causes people are discussing – it’s all about giving what you can.
Markevicius recommends offering to do programming in bigger clubs so you can get in front of a new audience. “Become a regular in larger clubs and raise your hand to get on stage. Share expertise or support others. Then after a few times, reach out to the club owner via direct message and be specific about what you can offer,” she adds. “I did this specifically in Dave Kerpen and Randi Zuckerberg’s club, The Likeable Business and got my own show in their club called The Likeable MomTrepreneur.”
Create A Community
“Host Clubhouse discussions with your customers and like-minded businesses to create a community. Our customers are event organizers and community leaders, so I've been holding regular Clubhouse events for our hosts to meet each other, swap tips and resources, and share their knowledge,” says Miraya Berke, Head of Community and Marketing at Mixily, an event management platform for communities. “I moderate and invite the speakers. Each of our users promotes the talk to their community on social media, and it's been a way for us to get the word out while also facilitating deep conversations within our community.”
It may sound simple but participating in conversations and being vocal is the name of the game. Don’t just listen in, plan ahead and jot down actionable tips you can share that will be helpful to others, strategically select which rooms to join, and connect with people personally through direct messages to get the most out of the app.
"social" - Google News
March 31, 2021 at 01:47PM
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How Clubhouse Is Providing New Social Media Marketing Opportunities - Forbes
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