Engine Media Subsidiary Partners with Esports Media - MarketWatch

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By Adriano Marchese

Engine Media Holdings Inc. said Friday that its wholly-owned subsidiary, Frankly Media, has formed a partnership with multimedia company Esports Media Inc.

The multi-platform media group with a focus on esports, news streaming and gaming said that the partnership will allow Frankly to provide guidance and day-to-day management to monetize Esports Media's digital properties including the news outlet Esports.gg through direct and programmatic advertising.

Frankly will also analyze and help identify revenue growth opportunities around Esports.gg, as well as provide audience insights to improve its offering to advertisers, it said.

"This exciting partnership will allow us to leverage our expertise and technology to help Esports Media unlock new revenue channels and grow their share of ad spend," Head of Frankly Media Benj Smith said.

Write to Adriano Marchese at adriano.marchese@wsj.com

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Engine Media Subsidiary Partners with Esports Media - MarketWatch
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